Visual Timeline
The Easy-Bake Oven has stayed current with the times. It’s always reflected contemporary trends in colour, technology, and design. Look at the toy oven’s visual timeline and you’ll understand why it’s a National Toy Hall of Fame inductee.
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1963
The Easy-Bake Oven hits store shelves in yellow and turquoise options. The first toy oven powered by a 100-Watt light bulb, it’s an instant hit for Kenner Products, and it sells out over the holiday season.
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1964
Based on the previous year’s sales, Kenner triples production of the Easy-Bake Oven. The Easy-Pop Corn Popper attachment is added to the line.
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1966
More than 1 million Easy-Bake Ovens and 20 million Easy-Bake mixes have been sold.
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1967
Now, more than 2 million Easy-Bake Ovens and 28 million mixes have been sold.
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1968
Betty Crocker mixes are now available for the Easy-Bake Oven, giving kids an even more realistic experience.
More than 3 million ovens and 50 million mixes have been sold.
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1969
A Betty Crocker-branded oven model is released in red, turquoise, and avocado green, with faux-wood grain panels and storage cabinet. Now more than ever, kids can bake “just like Mom!” This version is powered by two 100W bulbs.
Nearly 4 million ovens and more than 67 million mixes have been sold.
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1970
The Super-Easy-Bake Oven is introduced in classic 1970s Harvest Gold. Kenner ups the ante on this model with a working 20-minute timer and double-sized pans. It also includes a storage cabinet and fold-away range top.
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1971
The Contemporary Easy-Bake Oven is introduced, reflecting changes in the design of its real-life counterpart. Offered in sunshine yellow, lime green, sky blue and burnt orange, the front is decorated with stylized flowers. This is the first toy oven to be powered by a single 60W bulb.
More than 5 million Easy-Bake Ovens and 80 million mixes have been sold.
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1971
The 3 Minute Cake Baker is also introduced, aiming at a younger audience.
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1973
For the toy’s 10-year anniversary, Kenner re-brands the Easy Bake Oven as the Betty Crocker Easy-Bake Oven. It’s available in poppy red and lime green, and is decorated with labels in trendy plaid.
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1973
In its second bid to appeal to younger baker, Kenner introduces the Warm-Bake Oven. Using a special line of mixes, children could bake treats in metal pans immersed in hot water.
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1978
Keeping in step with new microwave technology, Kenner introduces the “Mini-Wave” model and celebrates the Easy-Bake Oven’s 15th anniversary. This oven’s inner workings are revamped and the enclosed baking chamber uses a single 100-Watt light bulb.
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1983
It’s the 20th anniversary of the Easy-Bake Oven, and Kenner rolls out a new model with two temperature options. Using a lever on the oven, kids can set the internal temperature to high or low.
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1993
To celebrate the 30th anniversary of the Easy-Bake Oven, Kenner releases an all-new model by super-sizing the Mini-Wave concept into a more current design.
By now, more than 11 million Easy-Bake Ovens have been sold.
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1998
The Easy-Bake Oven turns 35.
More than 16 million Easy-Bake Ovens and 100 million baking sets have been sold.
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1998
Hasbro (now owner of the former Kenner Parker Toys) holds the first Easy-Bake Oven Baker of the Year contest.
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2000
More than 19 million ovens and 130 million mix refills have been sold.
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2002
In a bid to tempt more boys to bake with toy ovens, Hasbro introduces the Queasy Bake Cookerator. The oven is tricked out with spiders, skulls, and bones.
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2003
For the Easy-Bake Oven’s 40th anniversary, Hasbro releases the first model featuring a heating element instead of a light bulb as a heat source.
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2004
The new Easy-Bake Oven follows the deep-hued colour palettes trending in the fashion and automotive industries with the release of this black, silver, and magenta oven design.
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2006
Hasbro releases the Easy-Bake Classic Oven an officially retires the light-bulb design, replacing it with a heating element. This new format resembles a contemporary kitchen range.
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2006
The Easy-Bake Oven is inducted into the National Toy Hall of Fame.
More than 23 million ovens have now been sold.
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2008
Hasbro returns to the traditional light-bulb baking design with the release of the Easy-Bake Oven & Snack Center – essentially a re-packaging of the 2004 model.
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2011
On the eve of the Easy-Bake Oven’s 50th anniversary, the light bulb is once again replaced with a heating element. This design is radically retooled, modernized, and renamed the Easy-Bake Ultimate Oven.
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2013
To commemorate the 50th anniversary of the Easy-Bake Oven, Hasbro releases a new color scheme. The design changes dovetail with an online petition, filed by 13-year old McKenna Pope, asking Hasbro to make a gender-neutral oven design.
More than 30 million ovens and 150 million mix refills have been sold.
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2015
The Baking Star Edition dresses up the Easy-Bake Ultimate Oven with a new white-with-sprinkles color scheme.
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2017
National Easy-Bake Oven Day is founded, recognizing the enduring legacy of this iconic toy and its continued popularity among both children and adults.
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2021
Available exclusively at Walmart stores, the Easy-Bake Ultimate Oven gets a new illustration-based color scheme.